Episode 09: Joe Elmore Shares His Unique Niche That Provides Him a 65% Profit Margin
In this episode of DYB, Steve gets the chance to chat with Joe Elmore:
Owner & Operator of Armor Tough Coatings out of Detroit, Michigan.
Joe’s business success so far is stemmed from one simple concept: Focus.
Joe fleshes out how Focus has completely transformed the success of his
business forever, enabling him to double his profit this year –
consistently reaching at least 65% profit margin in a unique niche.
Joe also delves into this niche, unpacking the unique
challenges that comes with running Armor Tough Coatings.
WHAT YOU’LL LEARN:
– The unique challenges and differences between this unique niche vs
typical painting jobs.
– How to approach getting video testimonials from clients.
– How to properly delegate tasks to team members by leveraging their
[5:55] What is Joe’s target market?
[8:46] How does industrial painting differ from residential or commercial?
[13:35] What is the biggest changes that Joe made to bring his business
to the next level?
[26:36] How much value has video testimonials brought to Joe’s business?
[31:02] What is Joe’s biggest piece of advice to share with the DYB
“It doesn’t pay to be a jack of all trades.”
“If you talk about yourself, it’s bragging. But if others talk about
you, it’s proof.”
“Play into your strengths. Delegate the rest.”
“Focus. You can’t do everything at once.”
ADDITIONAL FREE RESOURCES
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