Episode 09: Joe Elmore Shares His Unique Niche That Provides Him a 65% Profit Margin | DYB Coach

Episode 09: Joe Elmore Shares His Unique Niche That Provides Him a 65% Profit Margin

painting business, estimating, interior, marketing

Episode 09: Joe Elmore Shares His Unique Niche That Provides Him a 65% Profit Margin

 

INTRO:

In this episode of DYB, Steve gets the chance to chat with Joe Elmore:

Owner & Operator of Armor Tough Coatings out of Detroit, Michigan.

Joe’s business success so far is stemmed from one simple concept: Focus.

Joe fleshes out how Focus has completely transformed the success of his

business forever, enabling him to double his profit this year –

consistently reaching at least 65% profit margin in a unique niche.

Joe also delves into this niche, unpacking the unique

challenges that comes with running Armor Tough Coatings.

LISTEN HERE:

WHAT YOU’LL LEARN:

– The unique challenges and differences between this unique niche vs

typical painting jobs.

– How to approach getting video testimonials from clients.

– How to properly delegate tasks to team members by leveraging their

strengths

 

HIGHLIGHTS:

[5:55] What is Joe’s target market?

[8:46] How does industrial painting differ from residential or commercial?

[13:35] What is the biggest changes that Joe made to bring his business

to the next level?

[26:36] How much value has video testimonials brought to Joe’s business?

[31:02] What is Joe’s biggest piece of advice to share with the DYB

Community?

QUOTES:

“It doesn’t pay to be a jack of all trades.”

“If you talk about yourself, it’s bragging. But if others talk about

you, it’s proof.”

“Play into your strengths. Delegate the rest.”

“Focus. You can’t do everything at once.”

RESOURCES:

Double Your Business – Steve Burnett

Compound Effect – Darren Hardy

The Everything Store – John Stone

TSheets

JoinDYB.com

Basecamp 2

Google Apps for Business

Wunderlist

ADDITIONAL FREE RESOURCES

DYB System PDF

YouCanBookMe VIDEO

52 Blog Post Ideas PDF

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

Free DYB Book (Just pay 6.95 S&H)

11 Interview Questions PDF

Find Your Target Market PDF

9 Ways To Get HOA Work PDF

EP01 9 Steps to Doubling Your Business Part 1

Connect with Joe on Facebook

Connect with Steve on Facebook

Thank you very much for joining us today! If you received value, would you take a quick few seconds and leave us a review on iTunes, please?

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him. Thanks to books, and seminars, and winning the wife lottery, he not only cracks the success code and overcomes the struggle, but also streamlines the business in less than 3 years, published a how to book, then sold the company,  and now coaches other businesses like you to do the same.