build, grow, sales, marketing, painting business,


In this episode, Steve chats with Michael Murray, owner and operator of Textbook Painting; A painting company in Cleveland area.

Michael started his painting career when he was in high school, assisting in masking window and lifting spray equipment during summer breaks. Being exposed to the trade eventually developed his skills in painting, estimating and managing the crew.

Later on, he decided to put up his own painting business: Textbook Painting.

In this episode, we’ll dive into Michael’s business journey, including how Michael has conquered the unique challenge of managing crews of Millennials.

Michael also shares the importance of a support system and the impact of a great business culture for the company’s operation.


– The unique challenges of managing a team of Millennials.

– How Michael is able to continually invest in his employee’s education.

– How to build a strong company culture.



  “Take challenges and obstacles like a buffalo.”

“Spend a little more time planning and a little less time doing, doing,

and doing.”

“It is really hard to grow a business if you cannot make as much money

on every project that you could be.”

“Give those millennials the opportunity and real responsibility. I do

not think it is enough to just have a job and make a paycheck.”

“You show the client that you are the expert by educating them.”


[01: 48] Michael’s personal background and how he started his painting business.

[04: 30] What were the paradigm shifts that helped him improve and levelup his business?

[06: 10] The vital role of his wife’s help in his business.

[09: 56] What was his experience in managing millennial workforce?

[19: 35] Importance of building up a strong business culture.

[27: 00] Michael’s love for books, organizing a book club, top book that he would recommend every business owner to read.

[44: 22] What Michael’s tech stack looks like and what programs he use in his business.

[53: 06] How his lowball service pricing transitioned to premium charge value pricing.

[57: 23] Michael’s advice to struggling business owners.


Mindset: Carol S. Dweck

How to Win Friends & Influence People by Dale Carnegie

The E-Myth Revisited: By Michael E. Gerber

Traction: Get a Grip on Your Business by Gino Wickman

Scaling Up: By Verne Harnish


DYB System PDF

YouCanBookMe VIDEO

52 Blog Post Ideas PDF

Pre-qualifying Questions PDF

Video Testimonial Checklist PDF

3 Steps To Get Leads From FB PDF

Free DYB Book (Just pay 6.95 S&H)

11 Interview Questions PDF

Find Your Target Market PDF

9 Ways To Get HOA Work PDF

EP01 9 Steps to Doubling Your Business Part 1


Connect with Michael on Facebook

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Show Page Notes

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About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or