In this episode, Steve chats with Michael Murray, owner and operator of Textbook Painting; A painting company in Cleveland area.
Michael started his painting career when he was in high school, assisting in masking window and lifting spray equipment during summer breaks. Being exposed to the trade eventually developed his skills in painting, estimating and managing the crew.
Later on, he decided to put up his own painting business: Textbook Painting.
In this episode, we’ll dive into Michael’s business journey, including how Michael has conquered the unique challenge of managing crews of Millennials.
Michael also shares the importance of a support system and the impact of a great business culture for the company’s operation.
WHAT YOU’LL LEARN:
– The unique challenges of managing a team of Millennials.
– How Michael is able to continually invest in his employee’s education.
– How to build a strong company culture.
“Take challenges and obstacles like a buffalo.”
“Spend a little more time planning and a little less time doing, doing,
“It is really hard to grow a business if you cannot make as much money
on every project that you could be.”
“Give those millennials the opportunity and real responsibility. I do
not think it is enough to just have a job and make a paycheck.”
“You show the client that you are the expert by educating them.”
[01: 48] Michael’s personal background and how he started his painting business.
[04: 30] What were the paradigm shifts that helped him improve and levelup his business?
[06: 10] The vital role of his wife’s help in his business.
[09: 56] What was his experience in managing millennial workforce?
[19: 35] Importance of building up a strong business culture.
[27: 00] Michael’s love for books, organizing a book club, top book that he would recommend every business owner to read.
[44: 22] What Michael’s tech stack looks like and what programs he use in his business.
[53: 06] How his lowball service pricing transitioned to premium charge value pricing.
[57: 23] Michael’s advice to struggling business owners.
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