How Kevin’s Maller Painting of Portland OR, Doubled His Business last year from $500,000 to $1,000,000!
This episode of the DYB Podcast Steve Burnett chats with Kevin Maller himself to discuss his amazing journey in the painting business.
Kevin starts by telling his roots in painting and eventually branching out to pave his own way with his own painting company.
In here, he learned hands-on how to grow from word of mouth to doubling with Facebook marketing
From making 100k annually, he has now grown his business tenfold past the million-dollar mark…
21:57 “Everything was word of mouth. I basically had a bunch of contractor friends that I had called around and… my dad actually had some residual phone calls.
Paintegrity, the company I was working for was kind of, you know, sending me anybody that called their old number.
So… everything was word of mouth all the way up from 2012 to 2016.
And I prided myself on being a word of mouth painter.”
24:32 “Indirectly or directly, most of these extra leads were coming from Facebook. So I really got inspired to start marketing to generate more leads.
And from 2017 to 2018, we jumped another 100k to half a million that year and that year I really…
I feel like it was right around when I got around 400 or 500 likes to my page is when my Facebook really started working for me.”
26:09 “So I would take before and afters or I would take a bunch of really quality photos, I’d post them up on Facebook,
I would add really catchy lines, use great words like ‘imagine‘ or ‘ask a question‘ or if a rhetorical question and try to get people engaged.”
34:06 “With before and after, I always like to put the after photo first because the first photo is the biggest photo.
So you want that photo to be kind of your wow photo. And then you would put the before photo second.
So it may say before and after is up there but you always want to put the after first. You don’t want the old dingy photo to be the biggest photo in the box.”
39:33 “Really, if you have enough leads coming in, you’re not going to care if you get that job or not. You’re going to price that job accordingly and you’re going to spend that job off and it’s up to them to figure out how they’re going to come up with that money to pay for that job. Not you.
So by getting more leads, you’re sending more higher dollar bids out and you’re doing actually less work and you’re making more.
If that makes $ense.”
49:49 “You know, all of my competitors are my friends. I’ve really made it a thing to befriend everybody in the area.
I know all the big contractors around. First name basis. We all have each others’ phone numbers. We all call each other, bounce stuff off each other.
We pass jobs to each other if we can’t handle it…”
03:20 Kevin’s professional history and introduction to the painting business
11:45 Getting lost, returning as an estimator, and learning how to hustle
18:35 Founding his own company and growing leads
23:00 Facebook as a main marketing tool
35:48 Motivation, a thirst for knowledge, and cultivating leads
44:26 Kevin’s reading list and apps he uses
Maller Painting Co on Facebook
How to Win Friends and Influence People
Estimate Rocket (60 day free trial)
Acuity Online Appointment Scheduling
Mailchimp Email Marketing Platform
QuickBooks accounting software