Stop Lowering Your Prices
Have you ever measured a job,
But before your submitted your proposal, you lowered your price?
We’ve all done it.
Especially in the beginning.
You’re there figuring up your estimate.
And you look at that big number, and you think to yourself
And then here’s what happens.
We lower it and we get the job.
Then at the end of the job, we go
Here’s what to do
Mindshift: Change your belief.
Instead of believing that your price is too high,
decide to believe that it is the exact price that it should be to provide a quality service with a great experience.
Change your belief to:
That’s the value,
that is what it’s worth.
Here’s the key:
It’s vital that you believe it, because if they don’t sense that you believe it,
they’re not going to believe it either.
So whatever you come up with, that is the right number.
Hold fast to it and if you believe that it’s the right price for a quality service with a great experience from the center of your soul
Then they will trust that too.
And you will win more bids.