Michael Craine's Stroy

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Steve, hope you and your family are doing good.

I’m not very active on the DYB community these days, or most for that matter. Looking over it throughout the months I get intimidated by the size of the companies represented there, seems like most of the people on there have multiple crews and some upwards of millions in volume.

5 years ago I had a job I hated, and would have been homeless were it not for a family member.

I took a 3rd shift job so I could see my kids on the weekend, and my home was an unfinished basement with a old futon and a TV that we all had to share when my 3 kids came over.

Accepted Christ and was Baptized.

4 years ago I got fired, went on mission and asked God to bless me with something to provide for my family and do Ministry work for Him.

3 years ago, I got married, and spent most of my last $100 on brushes and painting supplies.

Had a lot of doors closed in my face, told not to come back.

Made a lot of mistakes but learned from them.

2 years ago I took a part time job to make it through the winter. I moved into a house for the first time in my entire life, grew up in apartments or staying with relatives. My kids have they’re own rooms.

Last year I learned lessons on finishes and exterior scheduling.

I saw your DYB and paid for it for a few months before actually implementing any of the processes, then built a website, mobile estimates, thank you/Christmas cards, video testimonial…

honestly I have a hard time being consistent with it all, but man…

The legitimacy that has been added from your process has blown up my business in an amazing way.

The weather hasn’t even turned here in Wisconsin yet, it’s snowing right now. And I’ve been booked solid all of march, April is booked as well as may.

In the last 4 years, 4 people have come to Christ and been Baptized. I even had the honor of Baptizing my wife, who I had never thought would convert. This is the first year that I haven’t yet preached a sermon, but the year has just begun.

My biggest obstacle the last month and a half has been scheduling and trying to find a trustworthy helper to add to my company.

I’ve sold 5 out of my last 6 estimates, and I’m going to have to raise my prices. Every time I think that these are problems I’m reminded that 5 years ago, I never thought that any of this was even a possibility.

Even though I don’t say much on the DYB community, I watch and learn from what I can understand. I try to not let the fear freeze me up again and stop my progress (it’s always there when I forget to pray).

I have goals this year about growing my business, Acquiring a real work Vehicle, a Festool sanding/extract setup, and finish up my half made website.

I have goals for my family, to invest in summer programs for my children, spend my weekends at home with them not working, and save up for an eventual down payment on our own home.

Thank you for putting together the DYB System.

I actually have goals in my life now. DYB has grown my business substantially, I thank you and April for that. My family thanks you as well.

I know you have hundreds of people you deal with every month, but felt led to share this with you. So that you will know that your hard work has made a big difference in the lives of my family. And I very much appreciate it.

God Bless You All.

Michael Craine

Craine Painting LLC

JOIN HERE FOR $1

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.