marketing, painting contractor, business coach

The Harvard study I’m going to share with you convinced me to start writing and rewriting my goals down. And since then we have increased our income by ten times and you can too!

 

In 1979 the MBA conducted a study where graduate students were asked, “have you set clear written goals for your future and big plans to accomplish them?”

 

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Only 3% had written goals and plans.

13% had goals but they weren’t in writing and 84% had no goals at all.

 

Ten years later, the same group was interviewed again.

 

The 13% of the class who had goals but did not write them down were earning twice the amount of the 84% who had no goals at all.

 

The 3% who had written goals were earning an average ten times as much as the other 97% of the class combined.

 

Here is how to write and rewrite your goals down. 

 

This is the 3P process that I learned from Brian Tracy.

 

They need to be written in Personal, Present, Positive Tense.

 

Let’s say your half a million dollar company and you want to break a million profitable. Some goals that you might write down are:

 

I provide estimates on the spot by August 31st.

 

I have 100 video testimonials by December 31st.

 

I have all the tech implemented so that I only work 30 hours a week in my business by September 31st.

 

We are a million dollar company by December 31st.

 

So write and rewrite your goals down every morning and the only question you ask yourself moving forward is,

“How can I close estimates on the spot?”

 

“How can I implement all the tech needed so that you only work 30 hours a week in your business?”

 

“How can I get 1oo video testimonials?”

and lastly, “how can I break a million dollars profitably?”

By doing this you will keep focused on your goals and by staying focused on your goals you will start to recognize all the opportunities to help you to achieve them that had been there all along.

So write and rewrite your goals every morning in a 3P tense, Personal, Present Positive and keep asking “HOW?”

And you too will start to see all the opportunities to help you to achieve them. And you too will ten times your income.

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.