painting contractor marketing business coach

How cool would it be for you to sell 9 jobs in 2 hours without leaving your office?

Well, I did and I’ll tell you exactly how, but first…

Our phone hadn’t rang for 5 days straight, at least for an interior estimate.

It would seem like a typical January but not really since a foot of snow had shut down our town for the whole week (we are completely unprepared for snow here in Portland).

I was getting worried, the schedule looked like there was a giant hole forming over February.

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business coach painting contractor

My crews were clamoring for work! All of my scheduled jobs had been postponed due to weather… I was staring at

All of my scheduled jobs had been postponed due to weather… I was staring at

I was staring at 1.5 weeks of open spots with a few small jobs sprinkled over it. I needed to fill 180 man hours fast!

I needed to fill 180 man hours fast!

So we got started on our email newsletter special and decided to Stay T.O.M., which is the 9 Step in the DYB System.

Here is our layout for a successful 3 section email campaign.

1. DIY Story/Blog – A lovely story about a newlywed couple painting their own cabinets relating how much time it took away from the other things they loved to do. The cabinets turned out nice but they missed out on opportunities! (Insert plug for your company here)

2. The Special Offer – Everyone has a honey-do list.  They are just waiting for the right deal to come along and they do not have time to shop around for it either so why not offer one? Our offer:

“Our 2 painters for a day deal: Normally $1000 but I am offering these at a discount of $850 for the next 5 people that want them” Contact us to claim yours today. Must be used before March 1st, 2017.

3. Home maintenance tips from one of your referral partners (plumbers/HVAC, etc.) or a Family update with a picture!

My clients get to know us, they love the family updates!

Many contractors miss out on this opportunity.

The ladies love to hear how our families are doing.

Think back to the last 3 repeat ladies you met with. What was one of their first questions… “How’s your family doing? ”

My campaign was set to launch at roughly 2 pm on Friday afternoon, just before people start sneaking out of work early.

2:15 pm:  My phone started lighting up, my email was filling up fast…

 Requests for work!

I was selling and scheduling on my phone for over an hour.  I felt like I was just taking orders… do you want fries with that?

Within 2 hours I had 9 specials sold.  All interior, all wanting it done in February!

It’s about a week after the email and now have 12 jobs sold and exterior estimates scheduled.

The contacts I made through the offer has also increased the job scope.

Started with a 2 painter for a daily special and ended up with an additional $3K job.  Sell more when you are in their home!

Keeping an email list of clients and keeping Top Of Mind is so important, there is money there. Lot’s…  Now go DYB!

Download Your FREE Checklist...
7 Prequalifying Sales Questions,

E-mailed To You NOW!

business coach painting contractor

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

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