The Importance of Working ON Your Business Instead of IN Your Business
Do you work for your business or does the business work for you?
Are you out there networking? Or are you rolling, sanding, and painting all day?
I have been there, I loved painting way back when, and I still miss it when I am not doing it. But there is a point where you have to work ON your business, instead of IN your business.
I know that some of us just love painting and say this is what I want to do, but if you want to grow, you want to retire, you want to actually have a business that operates without you, and you have to make some changes.
And right now, I am headed to a networking group, and in the networking group, we meet once a week, there’s about 30 of us, and it’s a little uncomfortable at first, walking through the door when you’ve never networked before.
I remember back then, it was a small group of about 12 people, I have changed networking groups over the years and I have been doing it for about 14 or 15 years now, and I am in multiple groups.
But the reason I go is, these are my salespeople, and what do I mean by that is, they get to know me, and they refer me.
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In fact, in the last 3 weeks, I had 3 referrals from the plumber, we had to cut some holes in the ceilings because of some frozen pipes and leaking pipes.
Those were no-brainers, these people didn’t know who know to call, he worked on it, and he says hey… they said, do you know who can fix it and they said call this guy, we landed all 3 jobs on the spot.
This is why we network, this is why we grow, I am out there and quite often, I tell my crew is, I am shaking hands and kissing babies because I am making it happen.
I am getting the jobs, I am landing the jobs, I am hiring, I am unfortunately letting people go now and then, but to build the business to a point where I have Friday afternoons off, I work 4 and a half days a week, this happens.
I couldn’t do that if I was in a field.
As I said, I do miss it, the start, the beginning, the finish, the transformation of the jobs, it’s amazing, but you have to get outside your comfort zone if you want to grow your business.
You could have 3 or 4 guys in the field with you, that’s great when you are working, but it comes to a point where you have to do more than just swinging a brush to grow the business; It’s networking, it’s getting out and getting to know people.
Just the other day, I also got a call from someone the chiropractor in my group had referred us to for kitchen cabinets. I know the chiropractor and the plumber because of my group.
I have gotten to know them over the years and I would have never even landed any of these jobs if I was just a direct referral, most of the time I am the only guy going in there because they trust the chiropractor, and so they trust me.
What else would networking do for you? It would make you more comfortable speaking in front of other people. I know way back when I went in, I was like a mouse in the room, I didn’t know anybody…
Hi, I shake hands, who are you? That was good. But now, it’s so much easier walking into the room, giving a presentation if I have to give a presentation in front of 15, 20 or 30 people or possibly more.
It comes to you over time, it doesn’t happen all at once, you get to know what you are supposed to be doing, and you get to feel more comfortable.
I am not saying it is not butterfly sometimes when you are speaking in front of a large group that maybe you don’t know. But none of these would have been available if I didn’t start with a networking group.
So, if you want more salespeople in the field referring you, you have to get out of your comfort zone and join some kind of networking group.
Don’t join right away, visit a couple times, if it’s The Rotary, if it’s The Chamber of Commerce, if it’s a local BNI, if it’s a LETIP, if it’s a local Board of Trade, Exchange Club, whatever may be, visit until you feel like, this is a good choice for me, this is a good fit.
Ask around your social network, find out some of your friends who are in some of these, that might be an easy way to get in, you can actually go with somebody, feel more comfortable if you are going to step out of your comfort zone, you got to put down the brush.
You have to put down the brush, you have to go into these networking groups, and you have to make new acquaintances, these are the salespeople for the future.
I am Ron Ramsden, I am a DYB coach. Give it a shot, I love talking to people, I love helping people.
If you want to get out of the bucket, shoot me a message at firstname.lastname@example.org, let’s come up with a plan, let’s chat on Facebook, and let’s give each other a call on the phone.
I am going to a networking group right now, have a great day and get out of the bucket!