Here’s The MAP to Motivate Your Painters…

Your painters need a M.A.P. for motivation.

This acronym comes from the book Drive.

It stands for:

Mastery – Autonomy – Purpose

Mastery is a clear path for them to see, first where they are,

and then where they can grow into, broken out into positions.

Helper, painter, crew lead, etc…

Each position has its clearly established set of responsibilities along with pay ranges.

Like in video games, we start at level 1, and we want to progress to the higher levels.

But first,

you need to clearly lay out what that career path is for them.

Here’s a real example of Ben Campbell’s Campbell Painting Career path
(Thank you for sharing Ben!)

And props to Christian Millitello. He was the first I saw to make these from just a simple mindmap.

Autonomy means don’t be a micro-manager.

Give them a clear scope of work with clearly communicated standards, and then let them be.

As long as you hired for the character, they’ll be fine. If you didn’t, well that’s another story.

Purpose means giving them a vision of where you see the company going.

But moreover, the difference you all together will make in the community.

This is where community service events like Paint It Forward come through big time.

We averaged 4 PIFs a year because of the difference it made in the culture of our team.

Once your culture is strong, your company takes care of itself.And that is a high-level overview of the M.A.P. to motivate your painters 😀

Dream BIG
Hustle Smarter
You’ve Got This!

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.