What is going to make the customer remember you?

Researchers state, in a person’s day, we see a minimum of 700 and as many as 5,000 advertising images a day.

So, who is going to remember you?

You have a great website, yard signs, professional crew, a Facebook business page… BUT IS ANYONE TALKING ABOUT YOU?

I was recently walking through the super market and a friend of a friend came up to me and said “I love your videos.”

I did not know this person nor ever met her before in my life, but she saw my video, AND SHE LOVED IT.

What kind of videos you may be wondering?

Anything that shows off your company in a positive way.  I started with a question I was receiving from many of my customers in the beginning of the year.

“Does my deck need to be stained again this year?”

This was a perfect opportunity to answer by video.

From this point on I answered questions throughout the year via video.

We all use a cell phone on a daily basis, if not an hourly basis.  Start utilizing the video camera and GET NOTICED FOR FREE.

A few tips to share when recording a video:

  1. Practice what you are going to say a few times before filming. It’s ok to make small mistakes when recording though.
  2. Be yourself
  3. Smile!
  4. Use a prop, piece of equipment, or a new product
  5. Be different — I recently recorded from my roof at 6:45 am with a coffee to show everyone a new gutter product.  This was viewed over 1100 times
  6. Keep the video under 90 seconds, people do not have a long attention span
  7. Selfie sticks work great.

What you should record and share:

  1. Frequently asked questions – wallpaper stripping, deck refinishing, power washing, new product, services offered
  2. Project walk thru  — please be sure to ask the homeowner permission before posting
  3. Charity event
  4. Remarkable presentation you gave at a networking event  — have someone else record  it for you
  5. Freebie Fridays — We have been posting a video on Friday with a free giveaway of a new product from our shop (extra new paint leftover from projects)
  6. Contests

How do you share?  Post on your Facebook business page and then share that post from your personal page.

You’ll want to reply to any comment someone may post regarding the video.  This will bring it back to the top of the their feed and their friends will see it and possibly also comment.

 

 

 

 

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

Lisa - December 16, 2015

Great ideas, Ron! We’ll be trying some out. 🙂

    Ron Ramsden - December 16, 2015

    Thanks for commenting Lisa, We have used all I have mentioned and it does work plus they have all been Free ways of keeping in touch with our customers. I can’t wait to see yours

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