Here’s How Your Social Media Could Affect Your Business in a Negative Way
Social Media… is it helping you, or is it hurting you?
I’m Ron Ramsden, I’m a DYB Coach, and also a painting contractor.
Social Media can be great; Facebook, Twitter, and all of these other avenues that we are out on.
But can this very thing that helps you, hurt you?
Let me tell you a quick story…
I was just recently hiring a new plumber to do some work at my place.
I was referred to him, I didn’t know him, I’ve moved and I’m in a different area now, so I wanted to try to find some local people.
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When I went and Googled their name, of course, their business came up, but then their Social Media did also.
So I clicked on Facebook to take a look at them.
Now I don’t care about your political beliefs, but some of the other posts on their profile made me realize that they were not someone that I felt comfortable with in my own home.
I decided that we were going to skip them and find someone else.
When we are hiring someone, many of us find, “Mr. Joe Smith” for example, and google them.
We go on Facebook and see if anything comes up, we also scroll through their timeline, if there is a lot of partying, or if there are pictures of illegal stuff, or stuff that just doesn’t make us comfortable.
Maybe it’s the language they are using, maybe it’s the things they are posting, the videos they are posting.
Something that you don’t feel comfortable with, that ends the search for that person, and then you move on to the next person.
Can you imagine if a customer is looking at your Social Media?
The Facebook business page, what are you posting on there?
You have nice pictures on your Facebook business page, but then what happens when they click on the owners and they see your own personal page?
What are they actually going to see?
It’s fine to go out and have a good time and post it with your buddies.
Or maybe it’s a little too much to drink, maybe it’s a lot of pictures of drinking and partying, and things like that.
We understand that your life is personal and what you do is fine, on your time, and maybe that’s why you want to post these things with your friends and family.
But you have to understand customers are looking at these, and a lot of the time they are getting the wrong impression.
Maybe it was a bunch of pictures from a long time ago, but the easiest way to stop that is to delete your personal page, or go back and delete some of those posts.
We like to keep it, “above the line”.
Look at it this way, if you don’t feel comfortable with someone’s grandmother, or the pastor of your church, or a nun looking at your Facebook page, and approving everything that’s on there, those things probably are best not to be on there.
Maybe it’s some videos, maybe it’s some pictures and things like that.
I know many successful business people who do not even have a Facebook personal page, they just have their business page.
You can put a lot of good content out on the business page, either by sharing other manufacturers, videos and pictures that they put on, some of the postings of trends of color, pictures, and awesome pictures of what you do.
You probably have some phenomenal before and after pictures, these are what the customers want to see.
They don’t want to see the other things that aren’t above the line.
Maybe it’s time to clean up some social pages, the media can be mean, although we are all out there to have a good time, the first impression is sometimes the last impression.
If it doesn’t really sit well with a possible future customer, they are not going to bother calling you or recommending you to their friends.
You might be the best plumber, the best painter, the best wallpaper guy in the world, but if it sits wrong with the customers, they are not even going to bother to give you a chance to provide an estimate on their next job.
I hope this makes you think the next time you post something, or maybe just take a little half hour trip down your Social Media page and delete some of the things that just aren’t too gracious.
Anyways, I am Ron Ramsden, I’d love to chat with you, email me at firstname.lastname@example.org, or find me on Facebook, and send me a message.
I help painters get out of the bucket, work on their business instead of in their business.
Have a great day!