It was like a punch to the gut, but I owned it.

If the Market Place Isn't Talking about You - It's because you're boring and You're boring on purpose- because it's safe

5 years ago, this quote ROCKED my world!

I was sitting at my desk reading John Jantsch’s book, The Referral Engine, when I came across this quote.
It was quiet. Quiet because the phone wasn’t ringing. We were safe. Too safe. Boring? Yes, professionally boring.
We did all the proper things. We were professional. And being professional was the problem.
Being professional is safe. It’s what all professionals do.

Unfortunately, being professional is boring, and, what’s worse, it’s what everybody else is being.
So, if you are playing it safe, being professional, then, sadly, you are average.
But, if you, too, felt the punch to the gut like I did, then hold on to your seats because you’re about to experience a shift!
Average is so dang boring! Our community is begging for a spark. Something unique.

If your going to interrupt their day, take up space of their day, we owe it to them to engage their emotions.

To light them up!
Like a G.I.
No, not the military G.I.
Correction, G.I.E.

If your going to interrupt their day, do so with G.I.E.

G. Gratitude
I. Inspiration And, my favorite,
E. Entertainment
How can you do so? That is the HIGH VALUE question.
Keep asking that question to yourself and to everybody you know.
Ideas will start to pour in!
Here was the very first unsafe interruption I did and it just took off from there.

PS – #KeepItCaffeinated to help with ideas. 😉

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.