If the Market Place Isn't Talking about You - It's because you're boring and You're boring on purpose- because it's safe

5 years ago, this quote ROCKED my world!

I was sitting at my desk reading John Jantsch’s book, The Referral Engine, when I came across this quote.
It was quiet. Quiet because the phone wasn’t ringing. We were safe. Too safe. Boring? Yes, professionally boring.
We did all the proper things. We were professional. And being professional was the problem.
Being professional is safe. It’s what all professionals do.


Unfortunately, being professional is boring, and, what’s worse, it’s what everybody else is being.
So, if you are playing it safe, being professional, then, sadly, you are average.
But, if you, too, felt the punch to the gut like I did, then hold on to your seats because you’re about to experience a shift!
Average is so dang boring! Our community is begging for a spark. Something unique.

If your going to interrupt their day, take up space of their day, we owe it to them to engage their emotions.

To light them up!
Like a G.I.
No, not the military G.I.
Correction, G.I.E.

If your going to interrupt their day, do so with G.I.E.

G. Gratitude
I. Inspiration And, my favorite,
E. Entertainment
How can you do so? That is the HIGH VALUE question.
Keep asking that question to yourself and to everybody you know.
Ideas will start to pour in!
Here was the very first unsafe interruption I did and it just took off from there.

PS – #KeepItCaffeinated to help with ideas. 😉


About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... http://www.DYBCoach.com/01 Or JoinDYB.com