This topic is the single most valuable piece of content a contractor could ever blog on. It will keep you ranked high, if not number 1 on Google, generating tons of good will, and quite possibly no competition bids, as that was the case for us…
But first, Mrs. Smith.
She found us online while searching Google. After looking through our website, which I had built out with a specific conversion funnel, she booked us on our automated calendar booking system.
It was a warm Florida day as I pulled up to her home and noticed all of the Ohio State Buckeye flags and banners throughout the yard.
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It was Friday and the Buckeyes were playing the next day and, obviously, she was a raving fan.
The Buckeyes and Michigan Wolverines have a long standing, but fun, rivalry.
Being from Michigan, it opens up the door for me to joke around and establish some rapport, so after knocking at the exact time of our appointment, she answers, and I introduce myself.
I lead right in, with all seriousness and say, I must inform you, before we get started, that I am from Michigan.
She laughs and we start with a big smile, then she says, I already know that. I read that on your website. By the way, I loved Your Story!
TIP: Change your About Us page to Our Story, and then share your story.
Share the story of how you got started. The struggles you faced. Who helped you grow through them and how you became to being the most respected company in your target market, thanks to your team.
Then she went on, “In fact, we were so impressed with your website, we didn’t even call anybody else.
We especially like how you posted your prices.
In fact, I have already measured my home and if what you find matches what you have posted on your website, you’ve got the job.”
So, I measured the home and sure enough, my measurements entered into my estimating program lined right up the the range I had posted on our website.
We went inside. I wrote it up for her and her husband. We picked a start date from our Basecamp calendar, collected a deposit, and I was off to Starbucks and then to the next appointment.
The Number One Topic Contractors Should Blog About is your pricing.
By blogging about your pricing, you are answering your customers number one question, before they even meet you.
Chances are, nobody else in your target market is doing this and this sets you up heads and tales above your competition.
2 Biggest Concerns About Posting Your Prices
First concern, what about your competitors. They will see your prices.
True, they will.
And that’s ok. Just make sure you post your prices on the high end. So, if they try to undercut you, you will still win. Because you have already provided so much more value then they have.
Value wins over cost.
Second concern, there are too many variables for posting prices.
So, post a range. For example; The price for painting the walls, two coats, in a bedroom 12′ x 14′ would range from about $300 – $500.
And then include a picture.
Now, include 3 examples and you have your next blog, “How much does it cost to paint in a bedroom in (your city)?”
Keep doing this and you too can be number one on Google!