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Personality…

Types.

You have one and if we’re going to Double Your Business “DYB”, then you must know each type of personality and it’s pros and cons when selling and hiring, but first a story.

In art class, the students took their seats. As they approached they each noticed a perfectly round spear of fresh coffee-brown clay perfectly centered on their desks all weighing the same.

The art instructor then instructed them to create a Roman Soldier, as he was turning on his favorite music track, Mozart for the Mind Disc 1, to play in the background.

With a fresh breeze flowing in from the early summer day, and the sun shining in through the windows, the students begin to craft their coffee-brown clay Roman Soldier, with the inspirational Mozart melody playing in the background.

Without hesitation, David, grabs his perfectly round sphere of fresh clay with both fist and pounds out a Roman Soldier in under 3:33 flat, and yells, “DONE, what’s next?”

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In the back row, Issac, who hasn’t even begin to craft his Roman Soldier yet, is making his rounds, snickering while asking all of his neighbors near him saying, “Hey, have you heard the one about the two Roman Soldiers walk into a bar…?”

All the while, Samuel, is consoling his neighbor, as his neighbor is really struggling and doesn’t feel confident to craft the Roman Soldier, saying, “Hey buddy, you are doing a great job. You’ve got this and I’ll help you.”

In the front row, quietly sits Christian, who has for the last hour and 29 minutes of this 90 class, been completely quiet and intently focused on his Roman Soldier, and has perfectly crafted just one feather, on what seems to be the right shoulder of the Roman Soldier, and that’s all, but that one feather is perfect.

Which student can you relate with most?

This story illustrates the 4 personality traits of the D.I.S.C. Personality Profile.

David is the “High D” personality.

He’s the Do-er, the Driver. He gets things done quickly; they may not be completely correct, but they are done fast. The LION.

Issac is the “High I” personality.

He’s the Instigator, the Ignitor and “life of the party” type who just wants to have fun. The OTTER.

Samuel is the “High S” personality.

He’s the Stable one who feels the pain of his friends intensely and is very loyal. The GOLDEN RETRIEVER.

Christian is the “High C” personality.

He’s the Contemplative, Cautious one who is very analytical and wants all the facts first and never has enough facts, needs info to be Correct and exact. The BEAVER.

It’ very important to know what your DISC is, then also be able to peg your prospects when you meet them at the estimate so you know if you should “D” up and get it done in 15 minutes, or if you should High “C” it and take 45+ minutes going over as much detail as you can.

If they are an High “I”, just tell you best jokes, and “S” is all about trust and relationships. SO tons of social proof and photos for them, but more importantly,

When hiring, have you ever…

hired a guy and he flat out blew through a detailed project that was not even close to the your required standards or specifications? Had we known he was a High “D” upfront, we would have mad our spec’s and standards clear and not have said “get’er done!”

hired a guy and he spent all of his time chatting it up with anybody else who would chat with him, including your clients and vendors. Had I know he was an High “I”, I would have paired him with an High “S” or “C” to help keep him steady and focused.

hired a guy and he has been with you for years, through the thick and thin? Yeah me too and I found that the High “S” made up the majority of our ALL-Stay Team.

hired a guy and he took 8 hours to sand one door? I have. Had I know he was a High “C”, up front, I would have give him a project that required detailed attention with a deadline.

Hiring the right guys and gals for your team has never been as important as it is today with the amount of work pouring in!

To help you make sure you Hire For Character, make sure you download my free 11 Interview Questions checklist here.

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.