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You have one and if we’re going to Double Your Business “DYB”, then you must know each type of personality and it’s pros and cons  when selling and hiring, but first a story.

In art class, the students took their seats. As they approached they each noticed a perfectly round spear of fresh coffee-brown clay perfectly centered on their desks all weighing the same.

The art instructor then instructed them to create a Roman Soldier, as he was turning on his favorite music track, Mozart for the Mind Disc 1, to play in the background.

With a fresh breeze flowing in from the early summer day, and the sun shining in through the windows, the students begin to craft their coffee-brown clay Roman Soldier, with the inspirational Mozart melody playing in the background.

Without hesitation, David, grabs his perfectly round sphere of fresh clay with both fist and pounds out a Roman Soldier in under 3:33 flat, and yells, “DONE, what’s next?”

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In the back row, Issac, who hasn’t even begin to craft his Roman Soldier yet, is making his rounds, snickering while asking all of his neighbors near him saying, “Hey, have you heard the one about the two Roman Soldiers walk into a bar…?”

All the while, Samuel, is consoling his neighbor, as his neighbor is really struggling and doesn’t feel confident to craft the Roman Soldier, saying, “Hey buddy, you are doing a great job. You’ve got this and I’ll help you.”

In the front row, quietly sits Christian, who has for the last hour and 29 minutes of this 90 class, been completely quiet and intently focused on his Roman Soldier, and has perfectly crafted just one feather, on what seems to be the right shoulder of the Roman Soldier, and that’s all, but that one feather is perfect.


Which student can you relate with most?

This story illustrates the 4 personality traits of the D.I.S.C. Personality Profile.


David is the “High D” personality.

He’s the Do-er, the Driver. He gets things done quickly; they may not be completely correct, but they are done fast. The LION.

Issac is the “High I” personality.

He’s the Instigator, the Ignitor and “life of the party” type who just wants to have fun. The OTTER.

Samuel is the “High S” personality.

He’s the Stable one who feels the pain of his friends intensely and is very loyal. The GOLDEN RETRIEVER.

Christian is the “High C” personality.

He’s the Contemplative, Cautious one who is very analytical and wants all the facts first and never has enough facts, needs info to be Correct and exact. The BEAVER.

It’ very important to know what your DISC is, then also be able to peg your prospects when you meet them at the estimate so you know if you should “D” up and get it done in 15 minutes, or if you should High “C” it and take 45+ minutes going over as much detail as you can.

If they are an High “I”, just tell you best jokes, and “S” is all about trust and relationships. SO tons of social proof and photos for them, but more importantly,

When hiring, have you ever…

hired a guy and he flat out blew through a detailed project that was not even close to the your required standards or specifications? Had we known he was a High “D” upfront, we would have mad our spec’s and standards clear and not have said “get’er done!”

hired a guy and he spent all of his time chatting it up with anybody else who would chat with him, including your clients and vendors. Had I know he was an High “I”, I would have paired him with an High “S” or “C” to help keep him steady and focused.

hired a guy and he has been with you for years, through the thick and thin? Yeah me too and I found that the High “S” made up the majority of our ALL-Stay Team.

hired a guy and he took 8 hours to sand one door? I have. Had I know he was a High “C”, up front, I would have give him a project that required detailed attention with a deadline.


Hiring the right guys and gals for your team has never been as important as it is today with the amount of work pouring in!

To help you make sure you Hire For Character, make sure you download my free 11 Interview Questions checklist here.

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or