I HAD BEEN IN BUSINESS FOR 14 YEARS AND NEVER HAD A WEBSITE AND DID NOT WANT ONE.

All of the business I received was by referral and it kept us busy enough.

Another added expense is not what I wanted.

I am not a techie guy.

I could go on and on with reasons I did not want a website, but it was time…

I broke down the website birth process into 3 phases:

The Idea Phase:

 What did I want my website to say about me?

 What did I want the website to look like to a visitor? Because it’s really about the visitor’s experience.

 What options did I want to give someone who visited my site (online booking, picture portfolios,

post message, and # of pages)

 Would I have a “call to action” on the site?

 What did I want to spend on a website? A onetime cost, yearly, monthly.

 Who is going to build the site?

After asking other business owners and talking to a couple of website creators regarding the above,

I was able to find someone who I thought was easy to work with (remember it is your website) and could relay my ideas to paper but was not afraid to share their ideas and what works in the industry.

I wasn’t going to just build a website to have a website but I wanted a site that was going to represent my business as well as work for me and produce results,

which I am going to share with you but first,

The Creation Phase:

 My website developer provided me a list of things that they would need to get started

  • Pictures
  • My story
  • Accomplishments in the industry
  • Certificates of Insurance and license information
  • Testimonials from clients

 My developer kept in contact with me during the process providing me pages to review and edit. This allowed the site to be personal for me and what the customer would see at completion.

 I started writing content for the website as in Blogs (new to me at first now it is second nature)

 Suggestions were given on what options to add and any additional charges were discussed such as the online booking tool.

 The website was then delivered to me before “going live” for any tweaks and edits in which I did have a few.

The Product:

 The site is now live.

 We have over seventy-five blogs loaded on the site.

 Our blogs consist of:

  • Industry news and product
  • Tips on painting
  • Project portfolios

The online booking option has produce a remarkable amount of bookings, were the customers find it very customer friendly, i.e. “a great visitor experience”, and has produced 10’s of Thousands of Dollars in Revenue.

 

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Just this week, we received an online booking for a paint estimate for a 14,000 sf office building interior repaint for the middle of winter in New England.

If this was a year ago, they would of never of found me as I did not exist on the web.

Yeah, just one year ago.

I can not imagine now what would have been if I did not take the step and implemented a website.

If you need a site built, or would like to build your own like some of our DYB Café members are,

Like Michael Craine, “…quick ROI!”,  of Craine Painting here:

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We have the step by step course for you in the DYB Café and you can get it here for just $1.

 

DYB Café: Course 5. Build Your Website in 10 Steps. 

 

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Get in for $1 here.

 

 

Or maybe you already have a website, but would like to double your sales from the leads that come through it?

 

Then you should get the DYB Café for course 12. DYB Website Conversion Funnel here for just $1.

 

 

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Get all for just $1 here

 

I hope to see you on the inside.

 

I am off to the game.  GO PATS!

 

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About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

bruce baggenstos - December 6, 2015

Every little thing adds up. Start small and keep at it. I have been a contractor for thirty years and made a good living doing it. Save your money and reinvest in yourself and your business. The true signs of success are being able to decide what jobs you want and at what profit margin. It does not matter where your customers found you, as long as you get the opportunity to bid on the project. The best forms of marketing have a low cost basis like word of mouth, web-site , yelp etc. Your prior customers are free advertising. Remember to reward those customers who referred your company with any number of different types of perks such as Gift Certificates, free maintenance inspections or finders fees. Always ask your how they found you and if was a former customer pick the phone and thank that referral ASAP. Sometimes we get cut up in the instant technology of modern times and forget that most of are clients predate the internet.

    Ron Ramsden - December 9, 2015

    Bruce,
    Thank you for your comments. We also think our customers are are biggest asset to our company. We track all incoming calls and a question that is always asked is “How did you hear about us?” With happy customers the phones will ring. We have also learned over time that the customer has to be reminded we are hear. They have a very busy life and and touching base with them is key.

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