Sales, Marketing, painting contractor, business coach

 

In the second part of the DYB System series, we’ll cover the remaining steps to Double Your Business.

This includes Building your Sales Process, How to Capture Video Testimonials, Creative Strategies for Staying Top-of-Mind, and closing with Building a Quality Team

Each step will help you dramatically improve the quality of the interactions you have with clients, ultimately improving the chance that they walk away with a positive experience and impression from your company.

  • “Success is Simple. But what’s simple to do is also simple not to do.” – Jim Rohn
  • “Life is all about relationships.” – April Burnett

 

IN THIS EPISODE YOU’LL LEARN:

 

  • Step 7: Build your Sales ProcessIt’s undeniable that sales are the lifeblood of every business.
    In this step, we completely flesh out Steve’s process for pre-qualifying leads and selling;
    Leading every interaction with a focus on delivering a positive customer experience.

 

  • Step 8: Video TestimonialsThis section covers capturing the most important and effective form of social proof: genuine video testimonials of clients.
    We’ll cover how to ask for a testimonial, and the best timing to do so while they are in a peak emotional state.

 

  • Step 9: Stay Top-of-MindOn average, It costs 5x more to get new clients than to stay top-of-mind with current and past clients.
    Steve will unravel simple ways he’s able to stay top-of-mind;
    Doing so in a non-intrusive way by offering Gratitude, Inspiration, and Entertainment

 

  • Step 1: Building a Quality TeamWe’ve saved the best for last! There is incredible importance of creating an exceptional culture.
    In this section, we cover hiring for character, and training for skill.The ultimate destiny of your business depends on the team;
    If you develop the culture, the company takes care of itself.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

DYB System PDF

Pre-Qualifying Process PDF

Basecamp2 production calendar in this post

Questions Checklist for Video Testimonials

Send Out Cards

3 Steps to get leads from Facebook PDF

11 Interview Hiring Questions PDF

80/20 Salse and Marketing by Perry Marshall

PipeLineDeals CRM

Influence by Robert Cialdini

 

 

Thank you very much for joining us today! If you received value, would you leave us a quick review on iTunes, please?

 

About the Author

As many of you know, my journey has been one of grit, grace, and transformation. At 19, I was a high school dropout, single father, and struggling paint contractor in Michigan. I later moved to Florida, where I faced both personal and professional hardships. With nothing left to lose, I turned to prayer—and was blessed with a relentless hunger to learn. I devoured books, attended seminars, and discovered better ways to streamline and grow my business—even through the Great Recession (and yes, I did hit the wife lottery along the way!). In 2014, I published How To Double Your Business and later sold the painting business, launching a new chapter: coaching others to grow their businesses. For the past 10 years, I’ve dedicated myself to helping business owners scale through the DYB System, while also drawing from frameworks like EOS, Scaling Up, and The Four Disciplines of Execution. Yet something was still missing—something more adaptive, integrated, and complete. Then I found Pinnacle. After months of research and interviews with other Guides, I joined Pinnacle. Their tools and strategies have exceeded every expectation. Now, as a Pinnacle Business Guide, I help leadership teams implement a custom-tailored operating system that draws from the best in the industry—but flexes with your unique business. It’s a dynamic, proven approach to achieve clarity, momentum, and lasting growth. I’m no longer taking on any more 1:1 coaching clients… Instead, I now specialize in working with visionary business owners who are ready to get their leadership teams aligned—around a clear vision, a focused strategy, and an actionable execution plan. With the tools and process I now have as a Pinnacle Business Guide, I help turn alignment into momentum, and momentum into results. If your business is growing—but your leadership team isn’t fully rowing in the same direction—let’s talk.

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