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“It’s not who you know, it’s who knows you.”  – Unknown


As the baby boomer generation is aging into retirement, it is the Millennials, who have taken on the “top dog” status when it comes to buying homes and starting families.

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How does this relate to your painting company?


Question: What do all Millennials have in common?  Social Media.

Facebook says the average Millennial spends 30 minutes a day on the popular platform. This is a great opportunity for you to reach your target market.


With the tech boom in full effect, more and more people look to Facebook as their ‘say all and do all’ or ‘go to’ for almost everything.

You want to say hey to a friend? Message them.

You want to send out invites to a party? Create a group.

Oh yeah, you need a painter? Ask your friends.


Based on this info above, I, a millennial, have doubled my qualified leads by just doing these 5 simple steps:


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1. Create a business Facebook Page

2. Choose an engaging cover photo. (Ours is the team laughing and getting ready to go to work.)

3. Experiment with Ads.(Make sure they fit the A.B.A. formula, and look like Anything But Ads!!)

4.Post blog posts, photos, and videos to your timeline. (Make sure to add the location)

5.Monitor and respond DAILY to comments on your page.


Does this seem easy enough to you? It is.

The largest most effective tool that I have learned though Steve & April is implementing.


If word of mouth is (and will always be) the number one lead generator, why not let the word of mouth come from Facebook— where everyone is constantly connected, and DYB!

About the Author

As a newly single father of two from MI, he struggled to start over as a paint contractor in FL, going door to door. His situation was so bad, even the IRS had mercy on him.

 Feeling completely hopeless, he remembered the story of King Solomon praying for wisdom. Could it be so easy? 

He felt he had absolutely nothing to lose. So, as a bankrupt, divorced, high school dropout, single father of 2 young kids, now living 1250 miles away from all friends and family, started to pray for wisdom.
 And while he continues to wait for the wisdom to arrive, what did come was an insatiable desire to learn and read books… 
Thanks to God for giving him the burning passion to read books, and attend seminars, (oh and winning the wife lottery) he not only cracks the success code and overcomes the struggle, but also streamlines his painting business in less than 3 years, published a how to book, then sold the company. Now he leads a business coaching company for painting contractors so he can help other businesses, like yours, to do the same. Hear more... Or