Steal My Video Testimonial Process That Helped me Get A Close Ratio of 84.5% | DYB Coach

Steal My Video Testimonial Process That Helped me Get A Close Ratio of 84.5%

painting contractor business coach, business coach, strategic business coaching, business coaching for growth, business development, mastermind host, internet marketing mastermind alliance, mastermind online, mastermind, internet marketing mastermind, mastermind rules, mastermind network, online mastermind, mastermind coaching, ultimate mastermind, think and grow rich mastermind, masterminds book, host of mastermind, internet mastermind, mastermind meeting, mastermind program, rules for mastermind, mastermind website, a mastermind, mastermind meeting agenda, mastermind think and grow rich, mastermind company, marketing mastermind, entrepreneur mastermind, mastermind entrepreneur, internet masterminds, mastermind topics, mastermind team mastermind friends questions, mastermind agenda, mastermind conference, mastermind people, power of the mastermind, mastermind guide, mastermind ideas, global mastermind, mastermind management, apply for mastermind, mastermind program, mastermind groups online, mastermind group rules, find mastermind groups, find a mastermind group, join a mastermind group, online mastermind group, the mastermind group, creating a mastermind group, think and grow rich mastermind group, mastermind groups for entrepreneurs, entrepreneur mastermind group, join mastermind group, mastermind group think and grow rich, real estate mastermind group, mastermind networking group, mastermind group agenda, mastermind alliance group, starting a mastermind group, mastermind group resources, mastermind study group, mastermind group guidelines, virtual mastermind group, elite mastermind group, professional coaching, professional business coach, professional life coach, professional executive coaching, coach professional, professional coaching organizations, small business coaching, coaching for small business owners, coaching small business, small business coaching tools, small business coaching services, coaching companies, coach companies, executive coaching companies, life coaching companies, business coaching companies, executive coaching company, business coaching company, business plan, business consultant, marketing seminar, marketing a painting company

I had just arrived at the site of a prospective paint job and was talking to them regarding their project when…

You may have the job. Steve, we looked you up online and looked through your website. When we came to your video testimonials page, we decided not to call anyone else.

ME: “Wow, thank you, Mr. Jones. Which video in particular did you like?”
Mr. and Mrs. Jones look sheepishly at each other, “Well, there were so many, we didn’t even watch one.”

This was the first time I heard this from an internet lead after implementing video testimonials, and it was the start of many.

How I Discovered The Power of Video Testimonials

I moved to Flordia from Michigan (it was initially a  3-week volunteering trip but I decided to stay, that’s a story for another day).  Flordia was just hit by Hurricane Charlies and had ravaged a lot of homes leaving them desperate for repair.  The numbers of homes in need drastically overwhelmed the trades available in the city.  Because of this they were a lot of shady trades who would ask for 50% deposits and then disappear leaving these homeowners with an unrepaired home and less money in their account and nothing to show for it.  It was a horrible thing to do at a horrible time.

Once I had committed to staying I knew needed to collect as much social proof as possible because of the shady contractors who had burned everyone.  I started my website and created a blog where I would write frequently (paired with some basic SEO) and it eventually it helped me land my first few clients.  At this point I knew I need their testimonials so I would ask everybody that I painted for, for a written testimonial.

My First Small Victory with Testimonials

I then took all these testimonials and created a page for them on our site labeled, “Testimonials Page” and once we started uploading all of our written testimonials we saw a mall increase for calls to estimate, but not nearly as much as we wanted.

That’s when I started thinking to myself how can I convert more of the traffic to my site without paying for ads?

Video Testimonials!

 

Here is my 5 Step Proven Video Testimonial Process for You to Take & Implement to Close More Jobs Today

RECAP of Key Takeaways from the video

  1. Make Sure your Phone is in Airplane Mode
  2. Ask the following 3 questions
    1. How did you hear about us?
    2. Did we do everything we said we would do?
    3. On a scale of 1-10, how likely would you be to refer us to your friends and family?
  3. Make sure it’s saved

Free Checklist Banner

If a picture is worth a thousand words, what is a video worth to me? Exactly 84.5%

An 84.5% close ratio, that’s what video testimonials help to achieve.

They provide some powerful social proof because you can see, hear, and experience them.  The issue with plain text testimonial (especially ones without customer pictures) is that anyone can write them, anyone can fake it.

By seeing, hearing, and experiencing a testimony, you know it’s legit.

Yes, you will find yourself arriving at estimates from leads through your website, closing the job on the spot, with the customer not even calling on another painting contractor for an estimate.

How do I know?

Because I asked every one of our clients, after I was awarded the job, why they chose us.  You know what majority of their answers were?  The social proof that we had, the same social proof I’m going to teach you how to create with Video Testimonials

How to ask why your customers buy from you.

 

We think we know why they buy, but we have no idea.

After every awarded job, I would ask just like this, “Thank you for the job, Mr. Jones. You could have went with another company, why did you choose us?”

And many that came through our website would say, “Steve, after we saw all of your video testimonials on your website, we didn’t even call another company.”

Awesome, right?!

 

 

Enjoyed this blog post?  Would you to steal every business process, checklist, and strategy I used to grow my Paint Company 5X in just under 2 years?  Get Access to my secret vault for just $1 !

 

1- Test Drive

 

 

About the Author